It’s no secret that Q4 is the biggest time of the year for sales, so if you’re not already preparing your marketing strategy as an ecommerce brand, now is the perfect time.
As a social media manager, I know that Instagram (and social media in general) is a seriously underrated marketing tool for ecommerce brands. So, if you’re ready to utilize it to its full potential to boost sales through the end of the year, these Instagram post ideas will help you out.
Instagram Post Ideas That Every Ecommerce Brand Should Be Using for Q4 Sales
Link Products With Instagram’s Shop Feature
Instagram recently rolled out a new shopping feature, and it’s a tool that every ecommerce brand should be utilizing. You can create links to product detail pages that let you check out directly through Instagram, which makes it simple for shoppers to see, click, and buy.
When the entire sales funnel can be in one Instagram post, it creates a great opportunity to spike sales when it comes to Q4 and holiday buying.
Lifestyle Photos: Show Off How it’s Used
Lifestyle photos or demonstrations on how your product is used is a great way to help put the buyer in the shoes of someone actually using the product. When people see someone like themselves using a product, it makes them far more likely to buy it. It’s a great way to target your dream customer, all while looking good on your feed, too.
Make Holiday-Themed Posts
In the last few months of the year, people are constantly searching for Christmas gift ideas or even holiday decor to get in the holiday spirit. Meeting clients where you’re at is always the way to go – and you can do that so easily by doing a full holiday takeover on your feed that will attract those buyers.
Utilize UGC
According to Everyone Social, UGC content is stronger than ever. 79% of people say it impacts their buying decisions, and 50% of millennials are more likely to trust UGC over content made directly by the brand.
If you’re an ecommerce business and you haven’t used UGC creators yet, Q4 is the perfect time to test it out.
Create a Flat Lay Using Your Product
Surrounding your product with similar products, or leaning into a color palette for a flat lay is a great way to make an aesthetically-pleasing post. And in a visual-driven world… That matters. A lot.
Need ideas? Think: a bottle of wine lying on the ground surrounded by grapes (and other flavor notes), wine glasses, and maybe even a little bit of holiday elements.
Introduce the Team Behind the Product
The holiday season loves familiarity, family, and tradition, so introducing the people behind your brand can be a great way to get people more connected to what you’re selling. This works especially well if you’re a small, local business.
Announce Sales
Quarter 4 brings a lot of opportunities for sales – holiday promo codes, Black Friday sales, Cyber Monday deals… So, announcing those on your Instagram is a great way to keep people interested and get them from browning your product to actually purchasing it.
Do a Giveaway
Last, but absolutely not least, host a giveaway for your product.
This works really well for new as well as existing brands, and can help you reach new customers if you make people enter by following and tagging people in the comments. It’s a great way to boost more visibility for all of the other posts that will get you one step closer to selling more.
How These Instagram Post Ideas Are Helping Boost Sales For My Client, Scent + Psyche
Scent + Psyche is a candle company who recently did a rebrand, and they decided to host a giveaway in collaboration with a local artist.
The result? Major growth in signups for their email list, meaning that their email marketing will play a HUGE role in their Q4 sales.
Monarch House Creative | Social Media Strategist
If you want a social media strategist on your team for Q4 to boost sales at the maximum potential, you can reach out here and we’ll talk through my services and exactly what you need for your business.
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