If you’re just starting to create your Black Friday strategy and need some help… Welcome. You’re in the right place.
I’m Mack with Monarch House Creative (learn more about me here!), a digital marketing agency, and I’m here to help you create a Black Friday plan that actually works for your business so that you’re prepared, strategic, and actually boosting sales.
Why You Need a Black Friday Marketing Plan
The best results come from a good plan, so as a marketing manager, I’ll never suggest just winging it and hoping you make some extra sales.
Black Friday is the biggest sales day of the year, and to get good results, you need to start prepping as early as possible to make sure all your marketing strategies are pointing people in the right direction.
Let’s get into how to create the plan that works for your brand.
Black Friday Tips: How to Create a Good Plan
Start Early
The best time to start Black Friday prep was yesterday. The second best time is now.
Seriously, though, when you schedule out all your content, emails, and website pop-ups in advance, it gets people ready and excited for your sale. People will be looking forward to it, which will create a way bigger boost in sales once it’s live.
Create a Goal That’s Sustainable For You
Because, let’s face it, the goal of Black Friday isn’t to mark everything 75% off and not make a profit on anything.
Decide on your goal for your sales first. Do you want to:
- Increase sales on new products?
- Get rid of old stock?
- Launch a new collection with exclusive discounts?
Your answer to this question will create your entire sales strategy.
Decide on Your Offer(s)
For some brands, it’s one huge sale that’s something like 50% off everything. For others, it’s select collections that you can get at a better price for one day only.
Use your answer to the step above to determine what works for you, but here are some ideas from your digital marketing strategist:
- Entire site X% off
- A new collection with a discount for the first 100 people to purchase
- Buy one, get one free
More Black Friday Ideas
If just a discount doesn’t feel right for your brand, here are a few more ideas of things you can do for Black Friday:
- Host an invite-only pop-up with exclusive items
- Create a scratch-off deal with one huge prize for a random lucky customer
- Host a giveaway
- Make it a whole week of sales with something new every day
Have a Strong Sales Funnel for Every Platform
Every social media platform and sales platform has a completely different strategy, and deciding how you’re going to approach each one is a huge part of your plan.
Know that every platform will be reaching a different stage of buyer, so prepare how you’re going to get people from finding you to actually purchasing your product for Instagram, Pinterest, emails, and blogs.
Learn what social media platforms you should be on here to reach max potential.
Keep Track of What Works
The absolute best thing you can do is to write down the strategies that you’re using and what tangible results each of them are bringing, so you can reference it next year when you’re back in the same boat.
How a Marketing Manager Can Help You With Your Black Friday Sales
Whether you need support in creating promotional posts, making flyers, managing emails, or building out the entire plan from start to finish, I can help you with that.
Reach out here today, and we’ll chat about how to create the best Black Friday marketing strategy for you.
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