As a small business owner, you’ve probably heard it a thousand times: email marketing is a necessity for business growth. Maybe you’ve put it on the backburner and said that you’re totally gonna get to it later; maybe you’ve even tried it before but didn’t see the results you wanted from it. As an email marketer myself, I’m here to give you all the pros of small business email marketing, plus exactly how to do it so that you actually see business growth from it.
An Overview of Small Business Email Marketing
Whether your small business is ecommerce, service-based, or a local storefront, email marketing can help you get more sales and more bookings. It’s a pretty evergreen, tried-and-true method to increasing sales, which is why it’ll always be near the top of my digital marketing strategy list.
Small business email marketing is all about getting your products or services in front of warm leads. Maybe you’re trying to market a promotion or just get more people on your website, and no matter what your goal is, a strategic email marketing plan can boost it.
When you encourage sign-ups for an email list, you’re able to send messages directly to people who have already interacted with and shown interest in your business, meaning that they’re already further down the sales funnel and easier to convert to real, tangible sales or bookings.
Why Small Businesses Need Email Marketing
If you need more reasons to start email marketing for your small business, I’m full of them. Email marketing can:
- Cater specifically to your target client
- Keep your customers in the loop
- Encourage more purchases from existing customers
- Increase brand recognition
- Allow you to measure KPIs that show what’s working and what isn’t
Real Results From a Small Business Email Marketing Campaign
As a creative marketing agency who runs a lot of small business email marketing campaigns. I’ve seen in real time how a strong, tailored email strategy can grow your business.
One brand that I ran emails for saw an 84% open rate and said that they noticed a huge uptick in sales and traffic after consistent, strategic emails were sent out.
All of these results? They weren’t just because I sent out an email. They were because I had a strategy behind the content. I knew how to hook people to open it, how to connect with the people reading it, and how to include a strong call-to-action that took them from passive readers to active buyers. And that’s the difference in how small business email marketing can work for you.
Email Marketing Ideas for Small Businesses
If you’re reading this entire post and thinking, “Yeah, that’s great, but what am I even going to send to an email list?” That’s where I come in.
I can do it all for you if you’re completely unsure of where or how to start, and I even have a whole list of email ideas specifically for ecommerce brands.
If you need some extra ideas, though, I always recommend sending out things like:
- Exclusive perks/discounts for email list members
- A first look at a new product or service
- Real stories of people using your product or service
- Tips that have to do with your service
Monarch House Creative | Email Marketing Services
My approach to small business email marketing balances creativity and strategy to give you real, tangible results in your business. I don’t just throw things at the walls to see what sticks – I use proven methods (with my own twist) to actually grow your business.
If that’s the kind of support you’re needing on your team, you can reach out about booking me right here.
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