3 Social Media Marketing Tools You Need to Grow Your Business in 2027

September 21, 2026

As a social media manager, I’m constantly on Instagram, Facebook, Pinterest… You name it. And while I could talk social media strategy all day (which, I kind of already have on my social media platform guide), I can’t talk too much about it without shouting out the social media marketing tools that make it way easier AND way more effective. 

See the 3 tools that I could not live without as a social media manager to use for your own social media growth for 2027 and beyond! 

My Go-To Social Media Marketing Tools (As a Social Media Manager)

Monday.com

Monday.com is truly one of my favorite things that has ever existed. 

It’s a project management platform that lets me track every single client, deadline, and deliverable in one place, and I would be 100% lost without it. 

You can make Monday.com fully customizable to what works for you and how you need to use it, but if you need any sort of social media schedule overview, schedule, automation, or to approve work… I could not recommend it more. 

Dupe Photos

Dupe Photos is the answer to when you find a really cool photo on Pinterest but you can’t use it for anything because of usage laws.

It’s full of royalty-free images that you can use for anything – Instagram post backgrounds, website imagery, you name it. And, yes. Every single image is very, very aesthetically pleasing. You can search based on vibe, image, aesthetic, or trend, and you actually get really good results on the first try. 

Metricool 

I use Metricool for my own social media accounts and my clients’ social media accounts for all things scheduling posts, generating reports, and getting work approved. 

Everything flows really easily on Metricool. It’s clean, it’s user-friendly, and there’s not any fluff, which is why this is my favorite social media marketing tool for scheduling. It easily explains your metrics with a really detailed analytics report, which is really important when I’m tracking how my clients’ campaigns are performing. 

How Social Media Marketing Tools Grow Your Business

Every business owner will have different social media marketing tools that work for them, but when you get yours settled, it makes a huge difference in how much time it saves you, which leaves you time to focus on the many, many other things that business management requires. 

Not only that, but when you have a solid strategy set, more people will find you, book you, and buy your products and/or services. 

The Actual Best Social Media Marketing Tool

The actual best social media marketing tool is a social media manager who knows what they’re doing and how to grow your business using solid, proven social media strategy. 

If you’re a business owner trying to figure out all things digital marketing yourself, this is your sign to stop right there and let a professional do it for you. Click here to inquire with me today! 

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