Let me guess… You know you need a real, solid digital marketing strategy, but you don’t have the time to build one that’s actually going to work for you, so it just keeps falling to the bottom of your list.
I’m not here to tell you how important marketing is for your business, because, let’s face it – you already know. However, I am here to make creating a strategy (that fits your business and your lifestyle) way easier for you. That’s why I created this digital marketing strategy framework that’s easy to implement, even for the busiest of business owners!
Everything That Should be a Part of Your Digital Marketing Strategy
It goes without saying that a LOT of work goes into building a business. If you’re a solo small business owner, you’re probably wearing a lot of hats: customer support, operations manager, bookkeeper… The list goes on (and on… and on). With that being said, you probably don’t always have time to keep up with the latest marketing trends or know exactly what you’re supposed to be posting on social media right now.
That’s where I come in.
As a digital marketing strategist, I’m the one who keeps up with the best social media strategies, how AI is affecting SEO, and what things work (and what things don’t).
So, here’s everything that you need to be keeping track of for your 2026 and 2027 marketing strategy:
Social Media
Obviously, social media continues to rule the digital marketing world. That’s a trend that I don’t think we’ll see go away anytime soon.
The platform you market on depends on your industry and brand. Typically brands do well when they have active content and strategically optimized accounts on:
- Instagram – follow me
- Pinterest – find my account here
And maybe even a few others, depending on your industry.
The hardest part about social media marketing is that each platform has a totally different strategy. Lucky for you, I know how to make a solid strategy for each one of them that’s tailored to your business goals and your dream client. So, know that if you’re looking for support in this area, it can be fully done for you!
Email Marketing
Email marketing is a tried-and-true practice in 2026 digital marketing strategy, and it’s one that my clients see so much success with. Landing strategy-driven copy in your dream client’s inbox every week is a sure way to get your products or services in front of them. When email marketing is done right, it actually generates sales and leads.
Blogging & SEO
Search engine optimization is a digital marketing strategy that truly will be around for as long as there is internet. If you’re not publishing optimized blog posts by this point, it’s absolutely something you should start!
Clients will always be searching on platforms like Google, and being where they are? That’s a strategy that will truly never fail you.
Design Strategy
Having a brand design that not only looks nice, but also actually works for you, is a core foundational piece of your digital marketing strategy. Everything about your brand’s design – from your logo to your social media graphics – should be aligned with who your brand is and what it does, and be strategically working to catch the interest of your target market.
Monarch House Creative | Digital Marketing Strategist
If you’re reading this and you’re still unsure about how to do all of this the right way (or you’re just downright scared about investing so much time into something you aren’t an expert in), it might be time to outsource.
I’d love to work with you! Whether you’re a small business that’s just getting started or a Fortune 500 brand, we’ll create something together that works for you. Inquire here, and we’ll start building your custom digital marketing strategy today.
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