If you’re the owner of a service-based business and blogging is one of those parts of your never-ending to-do list that keeps getting shoved to the backburner… I get it. Coming up with relevant, SEO-rich blog ideas consistently can be tough when you’re still doing DIY blogging.
As a marketing manager, I’m the biggest advocate for the fact that you didn’t start your business to become a marketer. That’s exactly why I’ve compiled this list of blog ideas that you can pull from when you’re feeling stuck. Keep reading to see the best blog ideas for service-based businesses that will actually get people’s attention!
5 SEO-Rich Blog Ideas for Service-Based Businesses
Blogging is one of those parts of a digital marketing strategy that you just can’t overlook. It’s way too powerful in today’s world to not be using it, especially for service-based businesses.
It’s a platform that, when you use it right, answers your dream clients’ questions in a way that makes them say, “Oh… I need these services in my life stat.”
So, if you’re looking for blog ideas that’ll actually get you booked out, this is for you!
Write a Case Study or Story
Seeing real results from your work is the #1 way to get people to book with you. Don’t just tell them that your services work – show them that they do.
For example, if you’re a brand designer, explain how your client’s branding made their dream clients find them, and how they were able to raise their prices because of their rebrand. If you’re a wedding photographer, share the kinds of images your client wanted versus what you gave them.
Answer People’s Questions
People are popping questions into Google basically all day every day, and you could be showing up right in front of them.
If you’re a winery and people are Googling the best wineries around, have a blog post that answers why you are.
If you’re a wedding planner and people are searching for the best wedding venues near them, have a blog post detailing your favorite ones to work at.
That’s how you not only get found, but also show that your services are valuable.
Step-by-Step or How-to Guides
Listen… People love a guide.
Detail an exact process that’s relevant to your business that your client may not understand how to do. Think of an interior designer showing their client, step-by-step, how to arrange the perfect gallery wall in their home. It answers a question (as the blog idea above shows), and shows off your expertise.
Compare Things
Comparing two products that your dream client might be wondering about is one of the most foolproof ways to get their eyes on your content. If you’re a web designer, do a blog on Squarespace vs Showit, for example.
Questions to Ask Before Hiring a [Insert Your Job Here]
This blog idea is the most classic win-win situation, because it means people are actively searching to hire someone in your field, and it gives you the opportunity to sell yourself in a way that makes people say, “Yep, this is the one!” because you get to answer the questions about yourself.
Want Blog Ideas Done For You? | Marketing Manager
Let’s face it – you may not know every SEO best practice and blog tip you need to grow your business. You may be writing blogs, but there’s a huge difference between that and writing blogs that actually get your business some growth. That’s why I can do it all for you!
So, if you’re tired of coming up with blog ideas (or just ready to outsource to an expert), click here. We’ll take your blogs from a piece of your to-do list that you dread to something that will get you new inquiries in no time. Click here to inquire about working with me!
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